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Healthcare Marketing · Dermatology & Med Spa Specialists

Most Marketing Agencies Have No Business Being Anywhere Near a Medical Practice.

We built PowerUp Media specifically for healthcare clinics — because the rules are different, the patients are different, and the stakes are higher.
We run patient acquisition systems for dermatology practices and med spas that are tired of paying too much for too little and want a real strategy built around how patients actually find and choose a clinic.

Find Your Program →

The Problem

General Agencies Don't Know What They Don't Know — And Your Practice Pays for It.

Most marketing agencies that work with medical practices have never thought about HIPAA compliance, FDA advertising guidelines, state medical board restrictions, or the difference between how a patient searches for botox versus a mole check. So they build campaigns that get flagged, attract the wrong patients, or create compliance exposure you find out about later.

We’ve spent years in this vertical. We know where the lines are. You’ll never have to explain your industry to us.

They Don't Know the Rules

HIPAA. FDA ad guidelines. Restrictions on outcome guarantees and patient testimonials. Most agencies have never thought about any of this. We have — and it's baked into everything we build.

They Treat Patients Like Shoppers

Patients aren't buying shoes. They're making high-trust decisions about their health. The urgency tactics and discount offers that work in e-commerce actively damage trust in a medical context. We build around how patients actually make decisions.

They Sold You Leads. You Needed Patients.

A lead is a form fill from someone who clicked on a $49 Botox ad at 11pm. A patient is someone who searched for your specialty, found your clinic, trusted what they saw, and booked a real appointment. There's a massive difference. We only focus on the latter.

What We Do

We Build Patient Acquisition Systems — Not Marketing Campaigns.

PowerUp Media works exclusively with cosmetic dermatology practices and med spas. Not restaurants. Not e-commerce. Not SaaS. Just healthcare clinics that need a consistent, scalable flow of new patients without referral dependency, discount funnels, or agencies that disappear after the contract is signed.

We’ve managed patient acquisition across a 55-location dermatology network in California, Nevada, and Arizona — tracking 22,831 new patient appointments through Google Analytics 4 in 2025 alone, across both paid and organic channels. The data we have on what works, what doesn’t, and what it actually costs to acquire a patient in this vertical is real and it’s current.

That network-level intelligence is what we bring to every single-location clinic we work with.

Clinic Locations Managed

1 +

Across AZ, CA, and NV

New Patient Appointments Tracked

1

Paid + organic, 2025

Lowest Blended Cost Per Patient

$ 1

Paid + SEO combined, Goodyear AZ

Our Programs

Two Systems. One Goal: Your Practice Becomes the Most Booked Clinic in Your Market.

Depending on where your practice is right now — and what problem you're trying to solve — we have two distinct programs built for cosmetic dermatology and med spas.

SEO Only · Pure Organic

The Patient Magnet System

Stop Paying for Every Patient.
Build Something That Compounds.

If you’re tired of renting every patient through paid ads with nothing compounding in the background, the Patient Magnet System builds the organic foundation that pulls qualified cosmetic patients — botox, fillers, lasers — at $0 cost per appointment, month after month.

Best For:

  • Practices with zero organic presence who want to own their patient acquisition
  • Clinics paying $300–$400+ per patient on ads who want to reduce paid dependency
  • New locations ready to build from day one
  • Established practices that want a compounding asset, not another ad spend
What it delivers:
  • 20–70+ new organic patient appointments per month by month 6
  • $0 cost per appointment — no ad spend required
  • Volume compounds month after month as rankings grow

Real result: Ridgecrest Dermatology — 714 new patient appointments in 12 months. $0 in paid ads. 85.7% organic share of all appointments in a single month.

Monthly investment: $3,000–$5,000/month

Learn About the Patient Magnet System →

Paid Ads + SEO · Full Funnel

The Med Boost System

Results Now.
Compounding Growth. One Integrated System.

If you want both — paid ads that perform today and organic SEO that compounds over time — the Med Boost System is one integrated strategy that drives your blended cost per patient down every month while both channels scale together.

Best For:

  • Practices that need patient flow immediately while building organic in the background
  • Clinics already running paid ads but paying too much per patient
  • Practices ready for a full-funnel system with one accountable team managing both channels
  • Markets where paid competition is high and organic takes time to build
What it delivers:
  • 40–140+ combined new patient appointments per month by month 6
  • Blended cost per patient as low as $18.40 across both channels
  • Paid ads live within 7 days. Organic compounds from month one.

Real result: Goodyear, AZ — 1,252 new patient appointments in 11 months. $23,043 in ad spend. $18.40 blended cost per patient. 21.7× estimated ROAS.

Monthly investment: $5,000–$7,500/month

Learn About the med boost System →

Enterprise · Multi-Location Networks

Managing Multiple Locations? We've Done This at Scale.

We’ve built and managed patient acquisition systems for multi-location medical networks with 40+ clinics across multiple states — handling everything from individual location growth to network-wide brand authority. We know how to launch new locations from zero, grow underperforming ones, and scale the brand as a whole without losing the local relevance that makes patients choose the clinic closest to them over a competitor down the street.

If you’re running 5 locations or 55, the strategy looks different than a single-location playbook — and we’re one of the few agencies that has actually done it at that scale with real data to show for it.

Talk to Us About Enterprise →

WHY THIS WORKS BETTER - THE DIFFERENCE

Book a Free Strategy Call, and We'll Tell You Exactly Which Program Fits. We Build You a Patient Pipeline.

We’ll look at your current paid spend, your organic presence, your market, and your capacity — and tell you honestly which system makes sense for where you are right now. If neither is the right fit, we’ll tell you that too.

No commitment. No pitch deck. Just a real conversation about your practice and what a patient acquisition system looks like for your specific market.

Book My Free Strategy Call
Healthcare Marketing 1

OUR GUARANTEE

We Don't Win Unless You Win.

We know you've heard big promises before.
So we don't ask you to just trust us — we put it in writing. If we don't deliver on what we commit to, we keep working at no additional cost until we do. No runaround. No excuses. No hiding behind vanity metrics. That's not a marketing line. It's how we hold ourselves accountable — and how we've built every client relationship we have.

WHO THIS IS FOR?

Built for Clinics That Are Done Playing Small — and Done Getting Burned.

Who this works best for:

  • Cosmetic dermatology practices offering botox, fillers, lasers, and high-ticket aesthetic procedures
  • Med spas that want to attract serious buyers, not discount shoppers
  • Practices paying $250–$400+ per new patient on paid ads and want sustainable growth
  • New or established clinics ready to build a patient acquisition system that compounds
  • Clinic owners who want done-for-you execution and one accountable point of contact

This is not for:

  • Practices focused primarily on low-margin insurance patients or general medical dermatology
  • Clinics looking for the cheapest option in the room
  • Anyone whose strategy still depends on Groupons, discount promos, or free consult funnels
  • Practices not ready to commit to a 6-month system build
  • Owners who want a vendor, not a partner

Ready to Stop Renting Patients and Start Building Something That Compounds?

Pick the program that fits where you are. Or book a call and we'll figure it out together.

We'll look at your market, identify the gaps your competitors haven't filled, and map out exactly what it would take to make your clinic the dominant patient destination in your area.That's not a marketing line. It's how we hold ourselves accountable — and how we've built every client relationship we have.

Patient Magnet System (SEO Only)
Med Boost System (Paid + SEO)

No commitment required. Performance-backed guarantee. Compliant from day one. Ads live in less than 7 days.

Don't just take our word for it.

We’ve partnered with medical practices and healthcare businesses just like yours to deliver incredible results. For example, look at what Dr. Elliott had to say about his time with us.

Healthcare Gallery & Wellness Spa

Case Study