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Case Study · Paid Ads + SEO · Phoenix Metro

1,252 Digitally Tracked New Patient Appointments. $18.40 Per Patient. One Year.

At the Skin and Cancer Institute Goodyear location, PowerUp Media implemented our MedBoost System, combining Ads and organic SEO. This delivered one of the most efficient patient acquisition results in the network. Paid ads came in at 88% below the industry benchmark. Organic SEO doubled its share of all appointments in six months. Together, the blended cost per digital new patient was just $18.40.

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1
Total Digital New Patient Appointments

Paid + organic combined, Jan–Nov 2025

$ 1
Cost Per Paid New Patient

88% below the $347.68 network average

$ 1
Blended Cost Per Digital New Patient

Across all digital marketing channels combined

1 %
Organic SEO Share of All Appointments

Reached by July — up from 28.7% in January

An Established Phoenix-Area Clinic Running Both Channels — But Not Getting Full Value From Either

Goodyear is part of the greater Phoenix metro — a highly competitive market for dermatology and skin care search. The location was established with a patient base, but the digital acquisition strategy needed to be rebuilt around both channels working in coordination rather than in isolation.

In 2024, paid ads ran for about half the year before being paused. Organic SEO was producing solid volume but hadn’t reached its potential. Neither channel was being managed to its ceiling.

In 2025, PowerUp Media rebuilt both. The results speak for themselves.

What We Built

Paid Ads Rebuilt for Efficiency. SEO Rebuilt for Dominance.

The goal was not simply to generate more patient appointments. The goal was to focus on high quality patients and to generate them at the lowest possible blended cost while building a compounding organic asset that would reduce paid dependence over time.

Google Ads
(Rebuilt for Efficiency)

Paid campaigns were restructured from the ground up; tighter geographic targeting, refined keyword strategy, improved landing page alignment, and aggressive bid management focused on cost per conversion rather than impression share. The result was a paid cost per new patient of $41.07 against a network average of $347.68. Same market. Fraction of the cost.

Organic SEO
(Built to Take Over)

Local SEO infrastructure for Goodyear was comprehensively built; optimized location page, Google Business Profile management, condition and treatment content targeting Phoenix-area search behavior, citation building, and schema markup. The organic strategy was designed specifically to grow SEO's share of total appointments month over month — and by July it had reached 60%.

The Results

1,252 New Patient Appointments. Both Channels. Jan–Nov 2025.

Goodyear, AZ — Case Study 1
1
Paid New Patient Appointments

Jan–Nov 2025

1
Organic New Patient Appointments

Jan–Nov 2025

1
Combined Digital Total

Jan–Nov 2025

$ 100
Organic SEO Share of All Appointments

$400 Average Profit On 1st Visit 

The stacked chart tells the full story. In January through March, paid ads carried the heavier load while organic built momentum. By June and July, organic had taken over as the dominant channel. By year end, the two channels had delivered consistent combined volume every single month — complementing each other rather than competing.

Paid Ads

$41.07 Per New Patient. The Network Average Was $347.68.

Across the SCI network, dermatology Google Ads campaigns averaged $347.68 per new patient appointment in 2025. Goodyear came in at $41.07 — 88% below the network benchmark — on a total paid spend of $23,043.

That means Goodyear was acquiring paid patients at roughly one-eighth of what comparable campaigns were costing elsewhere in the same network. Same vertical. Same platform. Dramatically different result.

Goodyear, AZ — Case Study 2
Network Avg Cost Per New Medical Patient
$ 1
Goodyear Cost Per Paid New Patient
$ 1
Blended Cost Across Both Channels
$ 1
Goodyear, AZ — Case Study 1

Organic SEO Performance

Organic SEO Went From 28.7% to 60% of All Appointments in Six Months

The SEO story at Goodyear is not about raw numbers — it’s about share. At the start of 2025, organic search was driving 28.7% of all new patient appointments at the location. By July, that share had reached 60%. SEO had become the dominant patient acquisition channel at this clinic — ahead of paid ads, ahead of every other source.

That shift happened while the clinic was still running paid ads. It wasn’t a trade-off. It was SEO growing faster than the clinic’s total appointment volume, taking an increasing slice of the pie month after month.

1 %
Organic SEO Share — January
1
Organic SEO Share — June
1
Organic SEO Share — July
+ 100 %

Organic New Patient Appointment Growth Jan → Jul

43 → 96 new patients

January to July: Organic new patient appointments grew from 43 to 96 — a 123% increase within the year. No additional ad spend. No campaign budget. Just rankings compounding as Google increased trust and moved the location into higher-traffic positions across more searches.

Ready to See What This Looks Like for Your Practice?

Get 50 New Organic Patients in 90 Days — or We Work Free Until You Do.

This isn’t a projection. The 50-new-patient guarantee is backed by two years of real data across 52 clinic locations. We know what SEO does for medical practices at every stage — new locations, established clinics, and multi-location networks.

If you’re spending money on paid ads and have no organic foundation, you’re paying for patients you could own.

See If Your Practice Qualifies

No commitment. No pitch deck. Just a real conversation about your market and what organic search can do for it.

All new patient appointment figures sourced from Google Analytics 4 via custom GA4 event tracking. Data represents new patient appointment booking triggers across the Skin and Cancer Institute network, 2024–2025. Paid ad spend and CPC data sourced from Google Ads campaign reporting.