How Power Up Media Took Longshot Tarps From a Broken Website to 2,300% More Visibility & 400%+ Increase in sales
Google Ads + Local SEO
Google Ads + Local SEO
Longshot Tarps had just rebranded and migrated their entire website from kansastarps.com to longshottarps.com. The migration left behind over 1,200 broken URLs, wiped out their search history, and tanked their visibility overnight. Google couldn’t crawl the site properly, organic traffic was nearly nonexistent, and their Google Ads account was under manual review due to the domain change.
They sell tarps to contractors, agricultural businesses, and commercial buyers — people who search before they buy. Not showing up on Google wasn’t an option.
We started with a full technical overhaul. Broken redirects, missing meta tags, incorrect heading structure, duplicate descriptions, broken internal links — all of it fixed in the first 30 days. From there, we built a strategy that combined ongoing technical SEO, content optimization, local SEO, authority building, and eventually a rebuilt Google Ads campaign from the ground up.
No shortcuts. No black-hat tricks. Just consistent, compounding work every single month.
From near zero to a lead-generating machine in under 29 months.
Monthly Impressions: 1,770 → 43,500 — up 2,357%
Monthly Clicks: 25 → 384 — up 1,436%
Organic Sessions: Under 160 → 413 per month — nearly tripled
Google Business Profile Calls: Up 70% month-over-month as of April 2026
Direction Requests: Up 142% month-over-month as of April 2026
Paid Conversions: 65 tracked conversions per month at $2,318 ad spend
Year-Over-Year Organic Growth: Consistently 37–64% every year
Organic search is now SCI’s single most profitable patient acquisition channel — delivering qualified patients at a fraction of the cost of paid advertising.
By mid-2025, 18 months of consistent work hit a tipping point. In July 2025 alone, organic traffic jumped 42% in a single month. Impressions crossed 49,800. It wasn’t a lucky spike — it was compounding effort paying off all at once.
Local engagement followed. By September 2025, calls through Google Business Profile were up 61% month-over-month. Direction requests up 35%. These are buyers ready to act.