Car Motivators is a company started by Business & Sales Coach Sean Kelley. Car Motivators teaches car dealerships, car sales managers, finance managers, sales reps, and others related to the field how to stabilize and grow a dealership by changing cultural dynamics. We were tasked with testing different products and offers via Rapid Fire Testing. This case study was put together to show that testing is important and that by breaking down personas you can end up at 90% cheaper than where you started.