Write an article about three ways you can boost your video marketing ROI. These tips are sure to help you get the most out of your video marketing efforts and give them a nice little push to really take off. From adding subtitles, uploading videos on social media and altering color schemes, here are three simple ways to make your videos more memorable and have a much better ROI!
1. Add Captions to Increase Viewer Engagement
Adding closed captions can greatly increase the number of people who watch your videos. According to recent studies, as many as one out of every three videos on the internet are inaccessible to those who are deaf or suffer from hearing loss. If you want your video marketing efforts to be as effective as possible, you need to make your videos accessible to everyone.
To add closed captions, simply create a text file of the dialogue in your video and upload it with your YouTube video. Once you’ve done that, click on the “CC” button below the video, select “Create new subtitles or CC” and paste in your caption file. It’s really that simple!
2. Optimize Videos for Social Media Platforms
Believe it or not, many people are more likely to click on a link that leads them directly to your video than one that links to the homepage of your site. When you post videos just about anywhere online (such as Facebook and Twitter), you’ll get a lot more views if you link directly to your video rather than only mentioning the title.
For even better results, be sure that your videos are optimized for social media platforms by keeping them under five minutes and avoiding sound effects. If you make it easy for users to watch and share your video with as little effort as possible, they’re much more likely to do it.
3. Color Schemes Increase Memorability
In order to make your videos as memorable as possible, you need to increase their share-ability and use color schemes that will draw viewers’ eyes right where you want them. You can do this by keeping your background light with the focal point being something dark. You can use this effect by filming your videos in front of a white wall with you wearing dark clothing.
This color scheme causes the viewer to focus on you over the background, which is exactly what you want when it comes to video marketing! By uploading your video to social media platforms and including an attention-grabbing thumnail image, you can increase your video’s visibility and engagement rate.
5. Offer Rewards With Videos
One of the simplest and most effective ways to use video marketing is to offer rewards along with videos. Whether it’s contests, giveaways or anything else that is enticing people to watch your videos, make sure you have something extra for those who are paying attention to your videos and promoting them elsewhere!
6. Focus on Quality
Quality counts when it comes to video marketing. While videos can be a lot more memorable if they are short, you need to make sure that the quality of your video is high enough to stand up against other videos online. If people notice that your video has low production value and isn’t as good as the videos produced by other businesses, they’re not going to share it.
By focusing on increasing your video quality, you can greatly increase the chances that people will watch and share your videos! You don’t need fancy equipment to make great videos; all you need is a smartphone and basic editing software. Once you’ve got your video looking professional with high production value, it’ll get much more traction online!
7. Add a Call-to-Action
Adding a call-to-action is an easy way to ensure that your video marketing efforts are as effective and efficient as possible. If you’re not asking people for something, it can be difficult for them to take action on what they’ve learned from your videos or even let you know that they learned anything from them at all.
A simple and effective way to add a call-to-action is by asking viewers what they think of the points you make in your video. By doing this, you’ll be able to get instant feedback that can help you improve your videos and increase their engagement rate. You can also encourage viewers to share their thoughts in the comments and ask them to subscribe if they want more of this type of content.
Remember, video marketing is about more than just uploading your videos to YouTube or sharing on social media. These simple tips are sure to increase engagement and improve the effectiveness of your videos!
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