Branding is NOT about fancy logos and nice colors, although those elements are heavily represented in the branding world. Branding, is about the message and how something is package. Users, more than ever, need to connect with your company before they buy. According to research laid out by Shout me loud branding has the potential to 10x your website and product conversions. Business Branding is incredibly important as more and more of your competitors enter the market and market saturation happens. Businesses in saturated markets struggle to stand out without branding because there is no trust or relatability built up between the company and the customer. When a company is properly branded purchasing decisions happen without the need to compare or price shop. This causes lower “Cost Per Purchase” when it comes to marketing which ultimately means more money in your pocket. This is why we believe branding is key for most small and mid size businesses in 2020 who are effectively using their ad budget.

A company without some type of brand guidelines and research behind them not only miss sales and marketing opportunities, but also waste time and money developing products their consumer isn’t interested in. Branding the right way is literally the difference between a 10% conversion ratio and a 30% conversion ratio. Branding increases closes from 10% to 25% on average.