Our 2 Phase SEO Process
According to SeoTribune, over 67,000 searches are performed on Google EVERY second. This means that there are a TON of opportunities to capture attention and sales based on your ranking on Google. However, with so many Google SEO providers on the web it’s hard to know what’s quality and what’s not. In this article, we’re going to show you what to expect from our services.
What is SEO?
SEO or Search Engine Optimization is all about structuring your website and content in a way that appeals to Google while still being functional for your audience. There are two main types of SEO: 1) Onsite SEO and 2) Offsite SEO.
Onsite SEO has to do with how your website looks and feels to the Google web crawlers that rank websites. There are many different factors including, but not limited to; website speed, keyword density, onsite links, and bounce rate. The more of these components you optimize, the better quality Google considers you.
Offsite SEO has to do more so with your backlinks and how trustworthy you appear to Google Web Crawlers from an outside perspective. These are not conditions that have to do specifically with your website. For example: Are there many negative reviews? Is there a social media page? Is all of your information accurate on your Google My Business listing? These are all things Google takes into consideration as well.
The Phases of SEO
We believe that most businesses should spend the majority of their time optimizing pages of their website that have made it to the top 10 pages of a search, but haven’t made it to the first page (or top 3 of page 1) yet.
We offer a variety of package levels to help you get your SEO in top shape. And while you can start with any package, we always focus on creating a strong foundation that your business will be able to use to build on long-term. Ultimately there are two phases to optimizing your SEO.
Phase 1 focuses specifically on website design and optimizing your website for the two types of SEO we discussed before, onsite and offsite. If your website isn’t optimal, creating new content and creating new traffic sources is not going to be beneficial for you long term. If you’ve never audited your website before, our Level 2 SEO package is a great place to start. You’ll have full support in making sure you are a credible source to Google AND your customers. Plus, you’ll know where your competitors are at and what strategies they’re working on so you can stay one step ahead of the game.
Once Phase 1 is running full force, it’s time to start thinking about Phase 2. Based on your needs, we create a content strategy for you. For SEO, this means we’ll write blogs that position you as the go-to authority in your industry. Your website gets more traffic, and your clients get massive value. It’s a win-win right?
Overall, SEO is a massively valuable strategy that, when done well, can bring your business new clients for years to come. Generating a consistent revenue and customer flow is the lifeblood of any business whether you have a digital storefront or brick and mortar location. It’s important to choose an SEO partner who has extensive experience, knows the ins and outs of competitor research, traffic metrics, and content management. Let us know how we can add value to your next project. Want to work with us? Check out the plans here.