Introduction
How We Grew a Company By $50 Million in 90 Days (Without Paid Ads)
Covid Clinic is the third largest Covid testing clinic in the United States, with over 100 locations nation-wide. They were competing with major national brands such as CVS and Walgreens and they had also worked with multiple large marketing agencies before coming to us with minimal success.
- Branding
- Visual Identity
- Website designing
- Copywriting
- web development
How We Helped
We put together a highly-specialized, full-time team full of our SEO specialists and also our head copywriter and head designer. Together we put together a very precise game-plan for Covid Clinic that could BEAT companies like Walgreens and CVS. We focused on what would work for their business, rather than a templated strategy like so many other SEO agencies put together.
Our strategy was to dominate the local markets with Google, Apple Maps, Bing, and more. We knew that by putting a focus on where the competition wasn’t as focused, we could quickly see results. We went after the “low-hanging fruit” first, and then went up the tree, tackling both on-site and off-site SEO at the same time to maximize results.
We increased the sitespeed by 5x after cleaning up the backend of the website. We created a brand-new, conversion-focused design that made checkout easier for the customer.
We uploaded non-stop SEO-rich content to Covid Clinic’s website, featuring blogs, graphs, and other Covid news.
Challenges Faced
There were a few major factors that were holding Covid Clinic back when they first came to us. Their site speed was horendous (load speed was 13 seconds!), their conversion rate was 5% and sometimes under 3% (pretty low), and they were spending multiple millions on paid ads to compensate for their low organic traffic, which weren’t performing very well.