The Ultimate Guide on How to Create a Sales Funnel for Your Small Business
The first question that comes to mind when hearing the word “funnel” is probably, “What does this have to do with me?”
A sales funnel is simply a set of steps that you take your visitors through in order to get them from being an anonymous person on the internet to becoming a paying customer. Sounds pretty simple, right? The answer would be yes if it weren’t for all the different types of funnels available and which one works best for your small business. In this blog post, we will discuss how you can create a sales funnel for your small business so that you are maximizing revenue potential!
What is a Sales Funnel?
A sales funnel is a set of steps that you take your website visitors through in order to get them from being an anonymous person on the internet to becoming a paying customer. Seems straightforward enough, but there are many different types of funnels available and which one works best for your small business depends largely on what stage your company is at right now.
Why Does a Sales Funnel Matter to You?
In the end, your business needs to make money. There is no point in trying different marketing strategies or creating content if you’re not going to see any return on investment and sales are never going to be strong enough for long-term sustainability of the company. Not only does having a sales funnel in place ensure that you are getting the most out of your marketing, it also helps to make sure that your sales team is speaking with potential customers at the right time and have all their materials ready to go.
Using a sales funnel for your small business provides an easy way to connect what’s happening on-site with what’s happening off-site. It ensures that your marketing is going in the right direction, and makes it easier for a sales person to make more money as they can follow a process instead of being pushed off by an inactive customer who doesn’t know what they want or need when prompted about their interests.
Read on below to learn how you can create funnels for your small business.
Choosing a Funnel For Your Business
There are many types of funnels that can be used for your small business, but they all come with their own benefits and drawbacks. Below you’ll find a list of different types of funnels available as well as some best practices for using them:
- Email funnel – this type is great because it’s an easy way to generate leads for your business. The only drawback is that people have to be on a customer list or subscribed by opting in first, which means you will need more time and effort when it comes to building up this type of funnel
- Website funnel – this type of sales funnel can offer many benefits such as lifetime value per customer and increased customer loyalty. The drawback is that it can be more difficult to set up and there are various options which require decisions.
- Content marketing funnel – this type of sales funnels involves the distribution of content through channels such as social media, emails, webinars, etc. This way you’ll have opportunities for both traffic generation from your website or blog and sales opportunities. The drawback of this is that you need to have a lot of quality content which will require time, effort, and expertise.