7 Tactics to Generate Leads From Facebook
Facebook is a social media powerhouse. It has more than 1 billion active users, and the number continues to grow each day! With so many people on Facebook, it’s important for businesses to take advantage of this opportunity by generating leads from Facebook. In this blog post, I’ll share 7 tactics that will help you generate leads from Facebook and dominate your competition.
Use Facebook Ads
Facebook ads are a powerful tool – when used correctly. Through Facebook’s Ads Manager, you can target your ads to specific demographics and locations. For example, if you were selling a fitness program, we could use Facebook’s targeting options to find people who are interested in exercise and have specified their age as 18-24 or 25-34 years old. We can even go so far as to target people by their birthdays, interests, and of course, spending habits.
Offer Something Free
Many businesses offer something free in exchange for their email address. The best way to do this is by creating a compelling ad with an offer that will resonate with your audience. For example, if you’re a fitness coach who offers custom workout programs to individuals or small businesses, offer an ebook about the importance of exercise as well as coupons for one-on-one training.
Add an App to Your Page That Captures Contact Information Automatically
Many businesses use forms on their website or landing pages to capture contact information of potential leads, but if you’re using Facebook to generate leads, you can use an app that will capture their contact information automatically when people visit it.
Get on the News
Post about interesting topics related to your industry and increase visibility by sharing content from other companies in order to generate leads who are interested in what they’re selling. For example, if you sell organic food products, post articles about the benefits of organic food and share content from other companies who also sell in this niche.
Feature Your Most Popular Blogs or Content
Feature one of your most popular blogs or content pieces on your Facebook page in order to increase engagement and generate leads. This is a great way to introduce new people who haven’t heard about you before, but also have the opportunity for those visitors to subscribe with their email address so they can stay up-to-date when new posts are added. This is a great way to introduce new people who haven’t heard about you before, but also have the opportunity for those visitors to subscribe with their email address so they can stay up-to-date when new posts are added. For example, if your most popular blog post that has generated leads in the past was “How To Plan a Successful Event,” you can go to your Facebook page and add that blog post, which will have the potential of generating more leads.
Don’t forget about video content! This is another great option for sharing on social media because videos take up valuable space in people’s newsfeeds and are able to be shared with other friends easily.
Facebook is a powerful marketing tool that should be leveraged by businesses to generate leads. All you need are the strategies and tools to start bringing in leads for your business. Want some custom insights to get your lead generation efforts on the right track? Click here to schedule a strategy call with a member of our team.